summary
Here's what I would tell my mom:
Summary:
Audi and ACNA were far from related. ACNA was suffering a high
turnover rate and we wanted to know why? In the beginning we didn't
know what to expect, we were given ACNA material to examine and
evaluate. Immediately the brand of Audi was not present with the look
tone and feel with the ACNA. After speaking with Karen Chadwick and
Dean,the problems that they faced became our objective? How can we
increase membership? So we dug deep trying to find every bit and
piece of info? ACNA was broken down into chapters and each chapter
had a leader. Some chapter leaders had built strong relationship with
dealers while others didn't. That was a major concern because after
buying the car from the dealership was the only time the consumer
became aware of ACNA. This probed a big challenge for the our team,
why is there not a established relationship amongst all dealers? In
order to answer some of these questions we created and conducted a
questionnaire/survey to:(I don't remember all the groups). Through
these questionnaires we found out why some consumers join, don't join
or stop suscribing. From their responses we formulated a plans book(I
don't know if that's correct, suggestions) with reccommendations that
will allow you (ACNA) to understand how to increase membership!
Claire's Parts
Hey guys I don't know if I can be there at 10:30am I have my wisdom tooth appt. tom at 8:30 and I'll head over there after that, I should be there by 11am. Here's what I've got foro my part.
Claire’s Audi Part
5. Research- Primary and Secondary (Claire)
Primary Research:
Spoke with Karen Chadwick
Dean,
Current Members
Previous Members
Sales Managers
Potential Members
Secondary Research:
Researched competitors i.e. car clubs of Porsche, BMW and Mercedes.
-Spoke with Walt Barron, Account Planner at McLinney Silver, working on current Audi Advertisement.
6. Methodology
After Speaking with Karen and Dean:
-Defined your goals (ACNA)
-Created objectives in order to meet your goal
-Classified the objectives
-Created and conducted Questionnaires
-In-person Interviews
-Attended an actual Audi racing event, video-taped
-Designed an outline to incorporate what we’ve found
-Listed consumer insights
-Developed a report which includes all findings and our conclusive recommendations
9. What ACNA is doing right
Racing Events
Chapter Leadership
***Guys I’m really stuck on this*** Please help
Restaurants
So this is a list of restaurant I recommand for them to try. If there are stuff you guys like, please add on. I heard Dean mentioned about Japenese Restaurant in the conversation, so if you know some, welcome to add.
American Food (Hamburger and etc.)Barney's Gourmet HamburgerAddress & Telephone:
Location 1: 3344 Steiner St. - 415-563-0307Location 2: 4138 24th St.- 415-282-7770Park ChowAddress& Telephone:1240 9th Ave. (cross street: Irving Street)- 415-665-9912American FusionRestaurant LuluAddress & Telephone:
816 Folsom Street - 415- 495- 5775FRENCH RESTAURANTFleur de LysAddress & Telephone:
777 Sutter Street- 415- 673-7779CrepeVineAddress & Telephone:
624 Irving Street - 415- 681-5858Hawaiian FusionRoy'sAddress & Telephone:101 2nd Street - 415-777-0277Japanese/SushiEbisuAddress & Telephone:
1283 Ninth Ave. ( Cross street- Irving) - 415- 566- 1770Shima SushiAddress & Telephone:
601 Van Ness Ave. (Opera Plaza) - 415- 292- 9997Asian FusionAzieAddress & Telephone:
826 Folsom Street- 415- 538- 0918Straits RestaurantAddress & Telephone:
845 Market Street, Suite 597 - (415)-668-1783(San Francisco Shopping Center 4th floor above Bloomingdale's)BRUNCH RESTAURANTElite Cafe (New Orleans Style Brunch from 10-3 Sat & Sun)Address & Telephone:
2049 Fillmore Street - 415- 346- 8676
Jazz Nouveau(Fisherman's Wharf Cannery. Gospel by the bay Sunday 10-2.)($10 admission & $15 for Brunch)Address & Telephone:
2801 Leavenworth, enter at Beach Street door- 415- 921-2100Mark Hopkins Hotel, Top of the Mark(Superb View, Live Piano, 10- 2:30)Address & Telephone:
999 California Street- 415- 616- 6916Palace Hotel Garden CourtAddress & Telephone:
2 New Montgomery Street (@ market Street)- 415- 512- 1111Italian RestaurantStinky Rose (FOR GARLIC LOVER)Address & Telephone:
435 Columbus Ave.- 415- 781- 7673
For Monday
Please email your sections or bring it in on Monday so we can all comply and create our book/presentation. I think as far as printing goes we should be done with the book by tuesday so on wednesday we can get them sent out and printed. Su Ling let me know if that works for you? If it's pushing I can have my stuff to you earlier. Go team Audi!
-Claire
Hey guys
what's going on! I know the presentation is approaching have we divided the work up?
Audi Outline
Audi Outline
1. Title
2. Group Names
3. Introduction
4. Who we talked to- 5 groups of people
5. Research
6. Methodology
7. Event Attendance
8. Video @ the event
9. What ACNA is doing right
10. Who buys what Audi?
11. Audi life span 1. Influencers, 2. Leasers, 3. Passionate
12. Results & insights found from above research
13. Competitor clubs
What they offer
Why they’re successful
14. Results & insights found on competitors – review on key insights
15.Who are we targeting?
16. What do we stand for? (Positioning) OOOO Audi, Competition, Members and dealers
17. Video
18. Recommendation
19. Summary
20. End. Thank you Goodbye!
Other things to think about
1. Who’s doing what? I know for sure we don’t have #11,12 and 13.
2. A list of restaurants to recommend
3. How we want to dress and how will we make them feel comfortable.
4. Snacks, drinks
5. As far as printing what's the latest to have all this info done by? I’m think the Tuesday before we present.
6. Su Ling can we see the power point and the layout of the book before Monday?
Okay team we’re almost done. I just wanted to say thank you guys for working together. We have a great team and I know we’ll do great. See you guys on Monday at 10:30!!!s
